Social Media Campaign & Media Buying for Kava & Chai
Kava & Chai was looking for a stellar growth for their social media channels (Instagram & Facebook) & social media campaign ideation for their speciality coffeehouses.
We had multiple session with the team & their marketing manager. We analyzed their current social media standing & strategy. We then came up with a media buying plan which can give them continuous growth for their social channels as well as create new foot-falls & drive-in-store for their customers.
Since they already had a brand identity in place. We had to comply with them to come up with ideas. However, we had the liberty to come up with multiple sets of brand persona & targeting set for different growth & engagement campaigns. We thought of taking baby steps to showcase the desired result in 3 Months.
We achieved the desired result with 30% fewer media buying expenditure for growth campaign & created footfall with “Social to Shop” social engagement campaign on Facebook & Instagram with tracking & lead generation system.
The contract was renewed as we were able to bring a positive growth for Kava & Chai Specialty Coffee shop.
To experience their awesome coffees, visit here.
Social Media Management, Media Buying, Campaign Ideation
August 30, 2018