Social Media Campaign for Kava & Chai

Social Media Campaign & Media Buying for Kava & Chai

Kava & Chai was looking for a stellar growth for their social media channels (Instagram & Facebook) & social media campaign ideation for their speciality coffeehouses.

We had multiple session with the team & their marketing manager. We analyzed their current social media standing & strategy. We then came up with a media buying plan which can give them continuous growth for their social channels as well as create new foot-falls & drive-in-store for their customers.

Since they already had a brand identity in place. We had to comply with them to come up with ideas. However, we had the liberty to come up with multiple sets of brand persona & targeting set for different growth & engagement campaigns. We thought of taking baby steps to showcase the desired result in 3 Months.

Kava & Chai Social Media Campaign

Kava & Chai Social Media Campaign

 

We achieved the desired result with 30% fewer media buying expenditure for growth campaign & created footfall with “Social to Shop” social engagement campaign on Facebook & Instagram with tracking & lead generation system.

The contract was renewed as we were able to bring a positive growth for Kava & Chai Specialty Coffee shop.

To experience their awesome coffees, visit here.

Category:

Social Media Management, Media Buying, Campaign Ideation

Date:

August 30, 2018