Marketing Terms You Should Know
We often use different jargons in our workplaces. Have you realized how jargons or specialized professional terms are changed? After you shift to a new office, workplace or industry.
Same goes for marketing jobs as well. Suppose you work as a marketing professional in Bangladesh. And recently shifted your job to a new role where you have to take care of the digital marketing section for that company. You may have to collaborate with the existing managers who are already leading the division.
How would you feel, when you won’t understand a marketing term as an experienced person if your manager will ask you about Bottom of the Funnel?
Or think about, you’re planning to apply to a new job and trying to understand your requirement for the role. You are looking at the job description, but some of the terms look unfamiliar to you. If you go to the interview without knowing the definition of that term, you may well as loose your potential job before getting them.
Knowing the new digital marketing words and definition can take you one step ahead to get into a new job, understand your manager’s brief, realize your customer’s problem in a better way.
That’s why we curated 100 Marketing Words you should know in one presentation (You can also download it). It will take you not more than 10 minutes to go through the whole presentation and refresh your marketing terms memory. Think of it as a Digital Marketing Dictionary for your success.
Here are some of the digital marketing terms we have included in the presentation.
This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts.
This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content).
Bottom of the Funnel
The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers.
A fictional character which we used to create to represent a user type that might use a site.
Content Optimization System (COS)
A COS is basically a CMS (Content Management System) but optimized to deliver customers the most personalized web experience possible.
Check the full presentation with 100 Marketing Terms
Hope you found something new from the presentation we created. Let us know by sharing your feedback on our social pages. If you’re looking for more business terms, you can check a very broad section from here.