Intro to Buyer Persona: Know your Customer Before Selling

What is Buyer Persona?

A buyer persona is the representation of an ideal customer based on market research one company does and real data about the one you already handled.

buyer persona

Who is your ideal buyer?

Elements of a Buyer Persona

When one company is going to make one buyer persona one company have to keep in mind some important subject. Those are

  • Demographics of customer.
  • The background of customers.
  • How the customer and their problem motives you and your company?
  • The goal of one company and their customer also.
  • What type of questions, they may ask.
  • Further problems the customer and company may face.
  • Time of solving a problem.

A perfect and descriptive buyer persona will provide the basic and best structure with the insight of one’s company. Let’s have a look at a sample buyer persona. It will be easy for you to understand the details.

buyer persona

A Sample Buyer Persona (collected)

For an example, let’s have a look at the point Demographics.

At that point, we will be able to know about one’s age, gender, annual income, where she or he lives. That means demographics is the basic idea of a person.

Another important element of a persona is the background and goals of your customer. It will help you to know what type of service they want, what type of work they did previously. It also helps to know about his mission and vision.

It will allow guiding a product development with the alignment of the organization. By this way, we will be able to make an attractive persona which will help you to get a more valuable lead and customers for your business easily.

Here we are sharing a sample of Buyer Persona. You may download this picture and make your own buyer persona model.

Buyer Persona

A Buyer Persona Sample (collected)

Looking for more resource like this. Check this marketing calendar we made for Bangladeshi business owners.