What is advertising?
Advertising is a type of communication designed to convince the audience to buy or take several actions upon goods, ideas, or services. It includes the name of a product or service and how that product or service could do well to the consumer, to convince a target market to obtain or to consume that particular brand.
In short, advertising is the action of calling public attention to an idea, good, or service through paid announcements by an identified sponsor.
Importance of advertisement
Undoubtedly, advertising is one of the most powerful weapons to market any product or service. To success an advertising campaign there should be creative minds to promote. Collecting and using the information of customers as well as the competitors of your customer can create a huge advantage to take a competitive advantage.
In this blog, we will try to show you a few examples of super creative advertisements by some brands that will surely leave you awestruck.
1.Bata‘s CocaCola SS19 Collection
This type of JBP or Gandola sharing in the outlets of Bata featuring these limited edition shoes in partnership with CocaCola Bangladesh has successfully grabbed the attention of CocaCola fans over the country who are super excited to buy this limited edition by Bata. Indeed this innovative advertising is praiseworthy.
2. Digital advertisement in Super shops
I believe this type of advertising attracts more customers than a billboard or still picture. Definitely, a unique way to advertise a product which is capable of getting more attention from the consumers.
It doesn’t matter what type of business you’re currently involved in, the technology always seems to be changing. Therefore, it’s important to stay updated on advances, whether they directly impact you or not. You may find a way to spin these technological changes in your favor.
Always have an open mind and try to predict how new inventions can have a positive impact on your specific business.
3. “DESH AMAR DOSH AMAR”- Campaign by RFL
It is believed that an order from a strong voice makes us follow it. This type of CSR campaign is well appreciated by many marketers and consumers as well. Needless to say, CSR activities improve a companies public image and not only that corporate social responsibility (CSR) improves the profit margin of a company. By being socially responsible, a company demonstrates that it incorporates ethical practices in how it does business. Customers are becoming increasingly aware of local, national and global issues, and there is no denying that their buying decisions are now being greatly influenced by these issues. Therefore, they tend to buy more from companies that show their concern and their action over issues that also resonate greatly with the customers.
Although this particular campaign is controversial yet at the end of the day, this is good marketing pulled off nicely by RFL.
4. Making the best use of trend by Tiger Cement
Timing is everything! This is a common phrase you can hear in just about any situation. For business and marketing, it is just as important as anywhere else. Staying on top of the trends in real-time is a key aspect for the success of your business. In order to be on top of the timing of trends in marketing, you need to constantly measure and monitor what is happening with your audience and your competition.
Tired of seeing everyone’s aged photos? well, we all know FaceApp took social media by storm since last few days.
This advertising by Crown Cement making the best of use this FaceApp hype is praiseworthy.
5. Campaign by RFL
Looking at the first photo anyone would think the brand went crazy. And definitely out of curiosity will see the second photo. A good strategy to catch the consumers attention and make them go through the whole advertisement.
Nonetheless, thinking outside the box is all about pushing boundaries. Sure, you don’t want to be so controversial that you’re potentially harming your business or turning customers away. However, you want to give clients something they’ve never seen before, you have to draw them in and their curiosity.
Although all marketing techniques have a chance of failing, it’s hard to determine which idea is going to be a definite hit. However, don’t forget that it’s alright to take risks. After all, you never know when one of those risks is going to eventually pay off and become a success.
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